ovalpixels.com

Type of work: logo design, business cards concept

Website: ovalpixels.com

We needed to create a concept that would show the idea of synnergy - together as a whole we are more than just the sum of the parts. Since there were three of us, and three is a number of stable configurations (there are three primary colors, there are three visible geometric dimensions), we came to the idea that red, green and blue could represent the axes of our strengths - development, design and customer relations. So the logo came naturally.

The business cards reflected the idea that "together we are more" by having a piece of the logo on each card, so they can be assembled like a pirate map to form a larger version of the logo.